Step by step approach, one last step to scale, one last step to success. Three simple things always buckling at the back of an entrepreneurs head. And then comes a sudden extra 20 kg’s of weight added to the same buckle playing the usual devils advocate and asking you What step to take now?

We may not be as usual as any start up given the work done and heritage built in the last 7 months of our existence but now its reached a stage where the big questions gets highlighted almost everyday. So once a start up has acquired basic credibility and a fairly good operating budget, what is the next big step to take. Is it a bigger step to hire or build an even wider range of services which encapsulate an end to end solution or is it to keep going the way we’re going.

For the bigger accidental billionaires, the next step was a highly risky and one crazy step that took to quickly scale up and emerge into their respective competitive scenarios. So what could be that next step for our Perception & Experience Design Company today?


Abhimanyu Tewari

Are you getting your daily dose of…

Manipulation -the word has been stuck with me since my college days, not like I din’t know the meaning earlier but I experienced or actually realized that it is so prevalent in our day to day activities during college. I have seen all kind of adjectives added to negate the negative connotation that the world has  – positive manipulation, one time manipulation, productive manipulation (ever used or heard one of these)

Frankly I don’t understand the ‘shuh shah’ around it, isn’t everyone manipulating everyone in some regard any which way. The marketer with his advertisements to the consumers, vegetables and fruits vendor in the colony when dealing with their customer (why do we have to bargain so much then), friends when dealing with each other and in recent times the crowd at ExCel Arena have been getting the better of referees in the boxing ring or at least that’s what the Indian boxing contingent think. Well they have been handed the short end of the stick in some cases and I guess that has taken a toll at other’s as well. The boxing contingent went into the Olympics with high hopes, great preparation and athletes who had proven themselves at international level and Mary Kom’s medal seems to be the only ‘bronze’ lining in an otherwise below par performances by the Indian pugilists. I will remember the boxing competition for the fighting spirit shown by young Devendroo Singh, dubious decisions handed over to Vikas Krishnan (,-CAS-rejects-India’s-appeal/articleshow/15376244.cms) and Manoj Kumar ( and of course, the 5 time world champion, Olympic  bronze medallist and mother of two- Mary Kom.

I read this somewhere about manipulation, from the point of view of business –“In the short run, it’s easy. It’s easy to fool someone or lie to them or give them what they think they want.”  That’s very true and the easy way out might take you several steps ahead in the short term but pushes you even more back in the long term.  At Phaze, we want to take the road less travelled. Our intention is to try to work towards profitable long-term relationships that lead to satisfaction, trust and work which leaves a smile on different people’s faces.

P.S Hoping for a good performance by the Indian wrestlers at London. Let’s get that Gold!

Mannan Abrol

Measure of Power

What is power? besides being a global phenomenon, besides being an integral part of our instincts, besides being a tool, besides being a greater platform, besides being the measure of responsibility, besides being the defining element of an individual, besides being hidden behind patterns of thought. “Power beyond measure” as reflected in a certain fairly popular quote I may have come across sometime. This definitely got me thinking about the word and its true meaning if any…

Do we strive harder to realize true power or do we strive harder to realize ourselves? There might be an interesting link somewhere between the two then. And realizing ourselves being a positive notion justifies the use of the term in that case. So how can we in all our thought differ the same from right or wrong if it is linked to a much greater cause of the mystery i.e. life. I am definitely witnessing one of the highly philosophical times when thinking about direction.

Now given this pattern of thought, I think the first thing to plan and measure is the power I wish to realize myself with and the true measure of capabilities I can bring to the table be it for my own colleagues or my own clients for that matter. So in that case if I want to achieve a certain measure of greatness today, it gets linked to the way I will plan to measure my own power in that case. And similarly, if I need to create a positive notion to both the terms, it is automatically driven by intent.

So just to share an important and truly valuable humbling realization given this pattern of thought, the power of intent is really the true measure of who we are, aim to be, being a phenomenon, being an integral part of our instincts, being a tool, being a greater platform, being the measure of responsibility, being hidden behind different patterns of thought.

Think about it ! 🙂


Abhimanyu Tewari